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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

November 12, 2013

MCM Tuesday
 
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Vitamin Shoppe Sees 17% Increase in Ecommerce Sales
Most Merchants Aren’t Optimizing Site Search to Improve ROI
8 Tips for Creating a Better Online Shopping Experience This Holiday
Amazon-USPS Sunday Delivery a Win for Consumers
The Home Depot Receives Backlash for Racist Tweet
7 Ways to Support Your Holiday Sales with Mobile Strategies

Vitamin Shoppe Sees 17% Increase in Ecommerce Sales

By Erin Lynch

Vitamin Shoppe has announced its preliminary results for the third quarter which ended on September 28. According to the results, total net sales this quarter increased by 14% and ecommerce sales increased by nearly 18% compared to 2012.

FULL ARTICLE

Most Merchants Aren’t Optimizing Site Search to Improve ROI

By MCM Staff

Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems

FULL ARTICLE

8 Tips for Creating a Better Online Shopping Experience This Holiday

By Brian Rogers

Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.

FULL ARTICLE

Amazon-USPS Sunday Delivery a Win for Consumers

By Tim Parry

It sounds like Amazon did its homework when it decided to offer Sunday delivery to its Amazon Prime members. And the U.S. Postal Service was smart enough to pounce on the opportunity to be its Sunday delivery provider.

FULL ARTICLE

The Home Depot Receives Backlash for Racist Tweet

By Daniela Forte

The Home Depot received backlash when it released what many are considering to be a racist tweet sent out by the company on Twitter which showed two African American drummers flanking a man wearing a gorilla mask.

FULL ARTICLE

7 Ways to Support Your Holiday Sales with Mobile Strategies

By Matthew David

To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.

FULL ARTICLE

Related Whitepapers

Harnessing the Power: How Retailers Collect and Use Purchase-Related Data

6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer

10 Tips: Solving Marketing’s Biggest Problem of 2013 (Gaining Opt-ins)

10 Amazon Mistakes You're Probably Making & How To Fix Them!

2013 Lead Management Optimization Study: Key Trends Analysis

Total Economic Impact Report
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