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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

October 15, 2013

MCM Tuesday
 
Quill.com Names Sergio Pereira as President
How to Select Your Next Ecommerce Platform
J.C. Penney’s Ecommerce Sales Continue to Rise
How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
PartySuppliesDelivered’s Ugly Christmas Sweater Video Has Us Laughing
100 Tweets from Fashion Digital NY

Quill.com Names Sergio Pereira as President

By Daniela Forte

Quill.com named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.

FULL ARTICLE

How to Select Your Next Ecommerce Platform

By Curt Barry

Here's a hard-to-find comprehensive look at the features and key information on more than two dozen ecommerce platform technology providers. This will prove invaluable to anyone that is trying to decide who should be on the RFP list and who ultimately to choose as your ecommerce platform vendor.

FULL ARTICLE

J.C. Penney’s Ecommerce Sales Continue to Rise

By Tim Parry

J.C. Penney's ecommerce sales increased 25.3% year-over-year in September. The increase marked the third consecutive month of double-digit ecommerce sales growth, according to J.C. Penney. Ecommerce sales grew 10.8% in August, and 14% in July.

FULL ARTICLE

WEBINAR: How Negative Reviews Can Improve Purchase Intent

By MCM Staff

This webinar will take an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and comfort products brand Sleep Revolution will share how their participation with reviews gives them a direct conversation with consumers never before possible.

CLICK HERE TO REGISTER

PartySuppliesDelivered’s Ugly Christmas Sweater Video Has Us Laughing

By Tim Parry

Ugly Christmas sweaters are awesome, but you shouldn't buy them from The Salvation Army. Chris Mast explains why in this awesome product video from PartySuppliesDelivered.com

FULL ARTICLE

100 Tweets from Fashion Digital NY

By Tim Parry

Did you miss it? Then you didn’t get to hear what Kate Spade New York CEO Craig Leavitt had to say about the company’s Kate Spade Saturday launch, Rebecca Minkoff co-founder and CEO Uri Minkoff’s views on customer-centric marketing or Clarins vice president of digital and ecommerce Han Wen's take on user generated content. 

FULL ARTICLE

Related Whitepapers

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Let the Buyer Be Your Giude: Leveraging Buyer Behavior in a Multichannel World

eCommerce 201: 5 Strategies & 15 Best Practices You Need to Grow Your Revenue

How Brands Can Optimize Social Strategies with Analytics

10 Amazon Mistakes You're Probably Making & How to Fix Them

How To Use Technology for Cross-Channel Ad Targeting

Social Media Best Practices

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-Ins)

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