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MCM TUESDAY
News and Intelligence for the Multichannel Merchant
October 15, 2013
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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
Oct 24 2013 @ 2:00 p.m. ET
According to a recent Bazaarvoice survey, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. In this webinar Homax and Sleep Revolution share their experiences and best practices on having a direct conversation with consumers.
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How to Select Your Next Ecommerce Platform
By Curt Barry
Here's a hard-to-find comprehensive look at the features and key information on more than two dozen ecommerce platform technology providers. This will prove invaluable to anyone that is trying to decide who should be on the RFP list and who ultimately to choose as your ecommerce platform vendor.
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J.C. Penney’s Ecommerce Sales Continue to Rise
By Tim Parry
J.C. Penney's ecommerce sales increased 25.3% year-over-year in September. The increase marked the third consecutive month of double-digit ecommerce sales growth, according to J.C. Penney. Ecommerce sales grew 10.8% in August, and 14% in July.
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WEBINAR: How Negative Reviews Can Improve Purchase Intent
By MCM Staff
This webinar will take an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and comfort products brand Sleep Revolution will share how their participation with reviews gives them a direct conversation with consumers never before possible.
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100 Tweets from Fashion Digital NY
By Tim Parry
Did you miss it? Then you didn’t get to hear what Kate Spade New York CEO Craig Leavitt had to say about the company’s Kate Spade Saturday launch, Rebecca Minkoff co-founder and CEO Uri Minkoff’s views on customer-centric marketing or Clarins vice president of digital and ecommerce Han Wen's take on user generated content.
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2014 Operations Summit Speaker Call for Proposal: For the only conference exclusively about Direct to Customer Operations and Fulfillment. Proposals due by 10/31/13.
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Multichannel Order Management Systems in Transition
Is it time to replace or upgrade your existing order management system? This comprehensive report of technology providers will help you compare and contrast various order management systems, and help guide your decision. In this OMS technology roundup from Multichannel Merchant you will learn:
- The functional grades and rankings, as provided by the vendors themselves
- The average price of OMS software installations
- Which OMS is the best fit for your business
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