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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
Oct 24 2013 @ 2:00 p.m. ET
According to a recent Bazaarvoice survey, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. In this webinar Homax and Sleep Revolution share their experiences and best practices on having a direct conversation with consumers.
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Urcelay Promoted to CEO at Toys R Us
By Tim Parry
Toys R Us has taken the Interim tag off Antonio Urcelay and named him CEO on Oct. 16. The merchant also announced that former ServiceMaster and Walmart executive Hank Mullany has been named president, Toys R Us, U.S., effective Nov. 5.
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How Mars, Venus and Maps Affect Mobile Shopping
By Charles Nicholls
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.
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NRF: Legislating from Crisis to Crisis is No Way to Govern
By Tim Parry
The National Retail Federation today released the following statement from president and CEO Matthew Shay on the expected decision to reopen the government and delay the debate on the debt ceiling: “While there is some satisfaction at achieving a deal, today’s agreement between the House and Senate merely ensures more opportunities to continue the debate while avoiding tough decisions about our economic future."
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Best Add to Cart Button Features
By Tim Parry
The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they've designed their buttons to entice shoppers to do just that. So what color, wording and design work best?
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2014 Operations Summit Speaker Call for Proposal: For the only conference exclusively about Direct to Customer Operations and Fulfillment. Proposals due by 10/31/13.
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