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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

October 22, 2013

MCM Tuesday
 
What Login and Pay with Amazon Means for the Payment Industry
Urcelay Promoted to CEO at Toys R Us
How Mars, Venus and Maps Affect Mobile Shopping
Recurring Subscription Model Appeals to Customers and Merchants
NRF: Legislating from Crisis to Crisis is No Way to Govern
Best Add to Cart Button Features

What Login and Pay with Amazon Means for the Payment Industry

By John Elkaim

Amazon's positive brand perception as a trusted and reliable ecommerce platform is sure to prompt users to select Login and Pay with Amazon as their login vehicle of choice, given the option.

FULL ARTICLE

Urcelay Promoted to CEO at Toys R Us

By Tim Parry

Toys R Us has taken the Interim tag off Antonio Urcelay and named him CEO on Oct. 16. The merchant also announced that former ServiceMaster and Walmart executive Hank Mullany has been named president, Toys R Us, U.S., effective Nov. 5.

FULL ARTICLE

How Mars, Venus and Maps Affect Mobile Shopping

By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

FULL ARTICLE

Recurring Subscription Model Appeals to Customers and Merchants

By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here's why the recurring subscription model may be the next big thing in omnichannel.

FULL ARTICLE

NRF: Legislating from Crisis to Crisis is No Way to Govern

By Tim Parry

The National Retail Federation today released the following statement from president and CEO Matthew Shay on the expected decision to reopen the government and delay the debate on the debt ceiling: “While there is some satisfaction at achieving a deal, today’s agreement between the House and Senate merely ensures more opportunities to continue the debate while avoiding tough decisions about our economic future."

FULL ARTICLE

Best Add to Cart Button Features

By Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they've designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

FULL ARTICLE

Related Whitepapers

10 Amazon Mistakes You're Probably Making & How To Fix Them!

Best Practices for Marketing Excellence & Operational Efficiency

3 Reasons to Graduate to a Commerce Centric Email Marketing Platform

eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

How to Use Technology for Cross-Channel Ad Targeting

10 Tips: Solving Marketing’s Biggest Problem of 2013 (Gaining Opt-ins)

Branded Video Posts: Using Multimedia to Increase Engagement

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