| MCM TUESDAY
News and Intelligence for the Multichannel Merchant October 29, 2013 |
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| Frederick’s of Hollywood Direct Sales Drop 22.3%
By Tim Parry Frederick's of Hollywood CEO Thomas Lynch said the FY 2013 results reflect the previous financial challenges the company has faced, which impacted its ability to fully deliver on its merchandising strategy and overall brand strategy. |
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| Hey Girl… Ride the Overly Suave IT Guy Meme
By Tim Parry Obviously, the Overly Suave IT Guy meme may not be for every merchant or marketer... but if you sell consumer electronics, B2B networking systems, etc., the Overly Suave IT Guy meme could be a no-brainer. |
| Cyber Monday Attacks Cost Merchants up to $3.4 Million per Hour
By MCM Staff While 64% of merchants see significant increases in cyber attack activity, only 23% of attacks can be detected quickly and remediated, and nearly 70% of merchants do not take additional precautions in anticipation of increased attacks. |
| 5 Hottest Trends for Effective Ecommerce Emails
By MCM Staff According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. |
| 3 Ways Ecommerce Can Mimic the In-Store Experience
By Jeff Hunt New technologies and approaches are working hard at enabling online retailers to more successfully mimic the real store feel to drive brand loyalty and boost sales. Here are three tips merchants can leverage to deliver more successful in-store experiences on the web in today’s market. |
| J. Crew Group’s 3Q To-date Direct Sales are up 20.7%
By MCM Staff Based on the two months of sales ending Oct. 5, J. Crew says direct net sales for the whole 3rd quarter are estimated to increase in the high-teens from $156.8 million last year. |
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