View Web Version
MCM TUESDAY

News and Intelligence for the Multichannel Merchant

September 16 , 2013

MCM Tuesday
 
Lululemon’s Direct-to-consumer Sales Up 39%
Report: Email Marketing Takes a Dip while Tablet Use Jumps
Toys R Us Outlines Omnichannel Holiday Strategy
The Great Expectation of Customer Service
Site Search: If You Build It Correctly, They Will Come

Lululemon’s Direct-to-consumer Sales Up 39%

By Daniela Forte

Lululemon reported a 39% increase in direct-to-consumer revenue seeing a total of $49.4 million, or 14.3% of total company revenues in the 13 weeks of its second quarter, ending Aug. 4, 2013, according to a press release.

FULL ARTICLE

Report: Email Marketing Takes a Dip while Tablet Use Jumps

By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn't all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

FULL ARTICLE

Toys R Us Outlines Omnichannel Holiday Strategy

By Tim Parry

Toys R Us chief merchandising officer Richard Barry has provided his insight and vision surrounding the company's omnichannel holiday strategy, as well as investments being made in its mobile capabilities.

FULL ARTICLE

The Great Expectation of Customer Service

By Erin Lynch

A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.

FULL ARTICLE

Site Search: If You Build It Correctly, They Will Come

By Erin Lynch

Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers into buyers. But if it’s not done right, 73% of consumers will abandon a site out of pure frustration.

FULL ARTICLE

Related Whitepapers

Turn Tire Kickers into Customers (and other lead nurturing cliché’s that actually work)

Taking A "Crawl, Walk, Run" Approach to Cross-Channel Marketing

Know the Score: The Ultimate Guide to Scoring Customers and Prospects

5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

7 Digital Marketing Strategies Made Better through an Integrated Marketing Platform

The Roadmap to Deploying Integrated Marketing Across the Customer Lifecycle

2013 Lead Management Optimization Study: Key Trends Analysis

Find Products and Services
Search our site for Products and Services
SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Multichannel Merchant An Access Intelligence publication International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013 Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

 

MCM Weekly
About Us Privacy Policy