Lululemon’s Direct-to-consumer Sales Up 39%
By Daniela Forte
Lululemon reported a 39% increase in direct-to-consumer revenue seeing a total of $49.4 million, or 14.3% of total company revenues in the 13 weeks of its second quarter, ending Aug. 4, 2013, according to a press release.
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Report: Email Marketing Takes a Dip while Tablet Use Jumps
By Erin Lynch
If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn't all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
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The Great Expectation of Customer Service
By Erin Lynch
A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.
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