| MCM TUESDAY
News and Intelligence for the Multichannel Merchant September 23 , 2013 |
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| The Economic Case Against an Exigent Postage Increase
By Jim Coogan The Board of Governors of the USPS may vote this month on an exigent postage increase. See what the economic case for catalog mail needs to include. |
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| Marketplace Fairness Act Needs to be Streamlined
By Arien Gessner The Marketplace Fairness Act of 2013 would give states broad power to enforce tax collection on remote sellers. But Congress could learn a lesson from the Streamlined Sales and Use Tax Agreement. |
| Top 5 User Testing Tips for Shopping Cart Success
By Tim Parry Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce. |
| Kohl’s Expects to Hire 50,000 Holiday Employees
By Erin Lynch In anticipation of the upcoming holiday shopping season, Kohl’s announced that it will hire 50,000 seasonal employees nationally in various in-store, distribution center, and customer service positions. |
| Making the Most of Marketing Resources: How You Can Boost Performance and ROI
By MCM Staff LIVE WEBINAR: SEPTEMBER 26, 2013 @ 2.00 p.m. ET The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities. To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money […] |
| Executive Summary: Fraud Prevention and Payment Management
By Erin Lynch As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. In this Executive Summary from Multichannel Merchant, you will learn: Which technologies merchants use to reduce the risk of fraud. Best practices for combating fraudulent activity. Strategies for […] |
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