Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 5/24/2016
Can Beaconing Make Shopping In Physical Stores Cool Again?
Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here's how retailers can do beaconing right, and how it has worked for Gamestop. …»
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Welcome Campaigns and How Top Retailers Use Them
Tips to nurture customers & generate sales with a welcome series
Michael Dubin Grew Dollar Shave Club Into a Lifestyle Brand
Dollar Shave Club founder and CEO Michael Dubin shared a dirty little secret with CNBC reporter Courtney Reagan as the two shared the main stage at Shoptalk on Tuesday, May 17. Men don't like to shave. Here's how Dubin transformed his 5-year-old company from a commodity into a lifestyle brand that has got men on board with personal grooming. …»
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How Proper Preparation Can Maximize Your Digital Advertising Campaign
A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising. …»
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Leveraging Buying Intent Data to Turn Visitors into Customers

May 24, 2016 @ 2:00 p.m. ET

Register and learn how intent data can help you drive incremental volume and lift in your campaigns

10 Easy Steps to Reduce Shopping Cart Abandonment
While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales. …»
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How Under Armour Used Digital Experiences to Shift Business Models
Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here's a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers. …»
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