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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

August 18 , 2014

MCM Thursday
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Developing a Successful Brand Ambassador Program
Amazon To Open New Fulfillment Center in CA
How to Organize and Execute Omnichannel Strategies
The Mobile Mind Shift: The Six Truths of Mobile Commerce
What the Marketplace Fairness Act Means to Small Businesses
Growth of Online Shopping in the Last Decade
Catalogs Adapt to the New Omnichannel World
No Wonder Amazon’s Profit Margin Is Shrinking
Phasing Implementation with Easy Learning Curves and Accelerated ROI
Product Recommendations: Going Beyond “Viewed This, Bought That”

Developing a Successful Brand Ambassador Program

By Clay Bethune

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

FULL ARTICLE

Amazon To Open New Fulfillment Center in CA

By Mike O'Brien

Amazon announced it was opening a fifth California fulfillment center in Redlands, giving it nearly 5 million square feet of fulfillment space in the state.

FULL ARTICLE

How to Organize and Execute Omnichannel Strategies

By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

FULL ARTICLE

The Mobile Mind Shift: The Six Truths of Mobile Commerce

By Daniela Forte

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.

FULL ARTICLE

What the Marketplace Fairness Act Means to Small Businesses

By Jonathan Barsade

Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.

FULL ARTICLE

Growth of Online Shopping in the Last Decade

By Daniela Forte

Retailers are diving into online retail as consumers across the globe in both developed and devloping markets across the globe, according to this infographic by SnapParcel. Global online retail sales has seen an increase of 17% since 2007.

FULL ARTICLE

Catalogs Adapt to the New Omnichannel World

By Tim Parry

FULL ARTICLE

No Wonder Amazon’s Profit Margin Is Shrinking

By Ellen Shannon

On Sunday afternoon, at 2 o’clock, I sat down in my home in North Carolina to place an order for my favorite, hard-to-find, tea over Amazon.  It occurred to me that my daughter in Orange County, California, would love this tea, so I ordered her up some as well.  It was then that I realized […]

FULL ARTICLE

Phasing Implementation with Easy Learning Curves and Accelerated ROI

By Marcel Munoz

There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.

FULL ARTICLE

Product Recommendations: Going Beyond “Viewed This, Bought That”

By Tim Parry

Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.

FULL ARTICLE

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