Developing a Successful Brand Ambassador Program
By Clay Bethune
One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.
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Boost your ecommerce revenues worldwide with Multichannel Merchant’s new Global Ecommerce e-newsletter. Receive weekly insights and analysis; find answers to strategic and tactical challenges.
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Growth of Online Shopping in the Last Decade
By Daniela Forte
Retailers are diving into online retail as consumers across the globe in both developed and devloping markets across the globe, according to this infographic by SnapParcel. Global online retail sales has seen an increase of 17% since 2007.
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No Wonder Amazon’s Profit Margin Is Shrinking
By Ellen Shannon
On Sunday afternoon, at 2 o’clock, I sat down in my home in North Carolina to place an order for my favorite, hard-to-find, tea over Amazon. It occurred to me that my daughter in Orange County, California, would love this tea, so I ordered her up some as well. It was then that I realized […]
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Phasing Implementation with Easy Learning Curves and Accelerated ROI
By Marcel Munoz
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.
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Guess who’s powering the future of retail marketers?
Find out with The Forrester Wave(TM): Email Marketing Vendors Q3 2014.
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