Multichannel Merchant Webinars
EVENTS
Webinars
Catalogs and the Environment: Improving Your Carbon Footprint
Live Webinar sponsored by Quebecor: Thursday November 11, 2008! Every merchant knows that green is red hot. But this development is as much a threat as an opportunity ...
Doing Well By Doing Right
You've written copy, designed a template, and generated a list. Now it's time to send out your email. But there's one problem: A high percentage of your messages may not get delivered. Disheartening, isn't it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It's not just the technology - you must apply advanced email marketing strategies to improve response from your target audience....
What's Merry About It? Holiday Marketing in a Down Economy
Do you know what online buyers want? You'd better if you expect to do well on the Web this holiday season. Our Webinar will cover the retail economic outlook for holiday 2008 and what you need to know when planning for a shortened season. Speakers will provide insight to current online buyer preferences, including the features and functionality online consumers expect/prefer, and how shipping info and delivery plays into consumers' buying decisions....
Digital Catalogs - The Engagement Magnet
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
Personalized User-Generated Content: The Next Step in Lifting Sales Across Channels
Social media represents a sea change in our culture -- it is altering how people connect, communicate, and most importantly for brands, how people buy. Forrester Research says 71 percent of online shoppers seek out product reviews written by other customers before they buy. Being smart about how you leverage user-generated content on your Web site can be key to increasing sales conversions -- in both online and offline channels....
Strategies for Satisfying the Spoiled Consumer with Cross Channel Execution
You sell in multiple channels. That's good. But, can your customers navigate seamlessly across every channel that bears your brand? Can your customers start an order on one channel and complete it on another? Research shows that almost 60% of shoppers want this flexibility. By 2012, these kinds of cross-channel transactions will account for 38% of all retail sales, according to Forrester. Our speakers will review exclusive research showing which cross-channel capabilities top retailers currently have or intend to roll out in the next 12 months. And they'll tell you how you can catch up....
Getting Your Share: A Plan for Building Loyalty and Revenue
Do you really know: What your best customers do when they're not buying from you? Which online browsers are most likely to become offline customers? Which of your customers have the most purchasing power? The answers are less elusive than you may think. By attending this informative Webinar, you'll be armed with three simple steps you can take immediately to increase share of wallet and recession-proof your revenue stream....
Danger Zone: Enterprise Systems and How to Implement Them
Want to derail your career? It's easy to do when you install enterprise-wide software. These upgrades cost money. But 62% fall behind schedule and 49% exceed budget. Worse, 25% are canceled before completion. Change is hard to manage when it affects the whole business. But you can be the leader who makes it work. Want to find out how? Check out a May 29 Webinar presented by Multichannel Merchant and Sigma Micro...
The Endless Aisle: How to Create a Seamless Online Experience
It's one thing to get people to your Web site. It's another to get them to buy. And too few merchants know how, judging by stagnant industry conversion rates. But some firms are providing a seamless online shopping experience. And they are reaping the benefits-of increased sales and lower shopping cart abandonment rates. The secrets of how to do this will be explored in a Webinar sponsored by Sterling....
Strategies for Optimizing Search-Driven Revenue
There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge. But there are steps you can take to optimize your customers’ search experience, and reap increased and more profitable revenue as a result....
Integrate Your Online and Offline Initiatives with Email Marketing
Join Campaigner and MultiChannel Merchant for an in-depth look into email’s many roles. Discover how companies are using email to tie website, direct mail, in-store, and other marketing initiatives together. No matter how you get their attention, you need to keep it. Email provides a cost effective and time efficient way to communicate and see measurable results....
Challenges & Solutions for Catalogers in the Digital Age
Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers' purchase decisions, and the major shift in how consumers order, is job one. There is good news however - now, more than ever, catalog mailers can acquire customers in new ways to replace dwindling postal lists. Join the experts from SendTec, Oriental Trading Co., and Marketsmith as they discuss all these issues and provide executable solutions for your business. ...
