Multichannel Merchant Webinars
EVENTS
Webinars
Customer Service On Call: A Fresh Look at the Outsourcing Option
Looking for ways to cut costs in your operation? Many multichannel merchants have been forced to rethink ways to reduce cost and increase revenue...
MCM/IBM Webinar: How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader
What sets this company apart? IMC boasts a world-class e-commerce strategy that enables it to deliver a superior online experience...
Webinar: Flipping Over Digital Catalogs
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs...
Catalogs and the Environment: Improving Your Carbon Footprint
Live Webinar sponsored by Quebecor: Thursday November 11, 2008! Every merchant knows that green is red hot. But this development is as much a threat as an opportunity ...
Doing Well By Doing Right
You've written copy, designed a template, and generated a list. Now it's time to send out your email. But there's one problem: A high percentage of your messages may not get delivered. Disheartening, isn't it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It's not just the technology - you must apply advanced email marketing strategies to improve response from your target audience....
What's Merry About It? Holiday Marketing in a Down Economy
Do you know what online buyers want? You'd better if you expect to do well on the Web this holiday season. Our Webinar will cover the retail economic outlook for holiday 2008 and what you need to know when planning for a shortened season. Speakers will provide insight to current online buyer preferences, including the features and functionality online consumers expect/prefer, and how shipping info and delivery plays into consumers' buying decisions....
Digital Catalogs - The Engagement Magnet
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
Personalized User-Generated Content: The Next Step in Lifting Sales Across Channels
Social media represents a sea change in our culture -- it is altering how people connect, communicate, and most importantly for brands, how people buy. Forrester Research says 71 percent of online shoppers seek out product reviews written by other customers before they buy. Being smart about how you leverage user-generated content on your Web site can be key to increasing sales conversions -- in both online and offline channels....
Strategies for Satisfying the Spoiled Consumer with Cross Channel Execution
You sell in multiple channels. That's good. But, can your customers navigate seamlessly across every channel that bears your brand? Can your customers start an order on one channel and complete it on another? Research shows that almost 60% of shoppers want this flexibility. By 2012, these kinds of cross-channel transactions will account for 38% of all retail sales, according to Forrester. Our speakers will review exclusive research showing which cross-channel capabilities top retailers currently have or intend to roll out in the next 12 months. And they'll tell you how you can catch up....
