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One to One Email Marketing: Targeting Strategies to Turbocharge your Sales
With a variety of advertising mediums now available to merchants, it's no surprise to see that more and more marketers have chosen email as their prime communication method. No matter your target demographic, email marketing is a cost effective way to drive sales and increase loyalty--if you can beat the inbox clutter. With consumers no longer responding to generic broadcast messaging and with the increasing number of marketing emails being sent--what must merchants do to get noticed? Targeted emails--based on past behavior and demographics--have become critical to driving sales online or offline. Join Campaigner.com, apparel retailer West49, and Multichannel Merchant for this information-packed hour and find out how to target, track, and analyze your campaigns to drive sales and boost loyalty. What's more, hear a real success story on how West49 dramatically drove up in-store transactions with their email program.
This webinar will teach you:
- How to build your opt-in list with relevant subscriber data
- How to create and send targeted campaigns
- How to increase subscriber loyalty with relevant emails
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On Demand Webinar
Our Panel
Moderator:
 Mark Del Franco Managing Editor Multichannel Merchant VIEW BIO
Speakers:
 Luc Vezina VP, Marketing and Product Management GOT Corporation VIEW BIO
 Brent Laderoute Director of Advertising West49 VIEW BIO
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Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. |
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