1. The Social Media Vaccine:
The Search for the Cure

Date: December 11, 2008
Time: 11:15am EST / 8:15am PST
Sponsored By: BOSSdev

Social Media - love it or hate it - is here to stay and this has an enormous effect on the depth and speed of information dissemination. We cannot deny the powerful influence of how we approach communication, collaboration, multimedia, and entertainment.
 
The driving force behind Social Media is the same as other forms of interaction: word-of-mouth. As humans we perceive what is around us. We want to share our experiences, positive and negative, with others who share our interests.
 
Social Media is the building block of the online world. Content generated by casual users is expanding more than any other type of content today. Sometimes we esteem it and sometimes we look down on it. At the end of the day those that will succeed need to understand it.

Discover new insight on social media channels with real world positive and negative company case studies along with metrics of the results.

Korye Logan is the Business Development Director for BOSSdev with extensive experience in brand building within the Social Media industry. Cosmin Ghiurau is a Social Media Analyst for BOSSdev who advises agencies and Fortune 500 companies worldwide on the use of Social Media for enterprise.

Speakers:

• Korye Logan, Business Development Director, BOSSdev
• Cosmin Ghiurau, Social Media Analyst, BOSSdev
  

2. Pro Awards Winner Highlight:
Disney Dream Job

Date: December 11, 2008
Time: 12:30pm EST / 9:30am PST
Sponsored By: Classic Party Rentals & Recognition Corp

To help promote its “Year of a Million Dreams” marketing campaign, Disney Parks partnered with online job site CareerBuilder.com to give consumers a chance to work at a Disney theme park for a day.

Through an online search, people posted videos on YouTube.com for a shot at their dream day job. And the prizes weren’t any old tasks. Winners could work as a pirate, a parade performer, a haunted-mansion butler or maid, or a princess-in-waiting. Disney launched the campaign, in part, to raise awareness of its ongoing marketing campaign, while Careerbuilder.com used it to call attention to its online job search site and generate attention for the brand. PR and online marketing promoted the contest.

The contest drew nearly 500 video submissions. Some 2.2 million page views were reported on the CareerBuilder.com contest site, and close to 1 million online votes were cast to select the final 25 Dream Job candidates. No wonder they took home a 2009 PRO Award for Best Use of Consumer-Generated Content.

Find out how!

Speakers:

• Duncan Wardle, Vice President, Global PR integration, Disney Parks
• Eric Owens, Creative Manager, Red Pants Creative Group, part of Walt Disney World Alliance Marketing
• Tammy Jacobson, Promotions Manager,
  Disney Destination