Personalized User-Generated Content:
The Next Step in Lifting Sales Across Channels


Register now for this informative live webinar

Social media represents a sea change in our culture – it is altering how people connect, communicate, and most importantly for brands, how people buy.  

Forrester Research says 71 percent of online shoppers seek out product reviews written by other customers before they buy. Being smart about how you leverage user-generated content on your Web site can be key to increasing sales conversions –- in both online and offline channels.

Join ATG, Forrester Research, and Bazaarvoice on June 24, 2008 for a complimentary webinar hosted by Multichannel Merchant, “Personalized User-Generated Content: The Next Step in Lifting Sales Across Channels.” Learn how to use this trusted information source to increase sales and create loyal customers.

See real-world examples, including a demo of user-generated content in action.

You’ll discover:

• How user-generated content can increase sales conversion, decrease returns, and lower customer service costs
• How to influence offline behavior with user-generated content
• How to personalize user-generated content to drive engagement
• How to use ratings data to better understand your customers and improve merchandising
• How to integrate user-generated content with your e-Commerce platform an online catalog