Consumer shopping patterns across all demographics are changing and satisfied multi-channel shoppers will spend up to 30 percent more with a retailer than single-channel shoppers (E-Commerce Times, April 2008). Employing a well-integrated cross-channel retail strategy to your business will win you more of these higher-spending, loyal customers. In addition, when you approach your business and customer relationships with connected, integrated channel activities, you’ll build a clearer, stronger, more consistent brand identity.

Join experts from ATG, Retail Systems Research, and Chico’s on March 25, 2009 to discover guidelines and best practices for creating a seamless cross-channel retail environment.

We’ll discuss how to:

• Overcome business challenges including the economic downturn
• Surmount technical challenges including out-of-date e-commerce and inventory management systems
• Bring the Web experience into the store
• Change your organization to shared services across channels
• Understand evolving customer expectations and changing shopping behaviors to create customer satisfaction and brand identity
• Expand analytics in marketing, merchandising, and customer behavior to create lifetime customers
• Learn about the current realities and future potential of mobile commerce

After presentations, audience questions will be answered through a moderated discussion with our experts. Submit your questions during the event or send them in advance when you register.