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Make Your Search Terms Ring with
Pay Per Call and Click-to-Call...
A How-To Guide
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Matthew Booth
Vice President and Program Director, Interactive Local Media
The Kelsey Group
Matt came to The Kelsey Group from Perform Local, a local lead generation start-up funded by two prominent venture capital groups. He was a cofounder and chief operating officer.
Before that, starting in 1996, he held several senior positions at Citysearch, a subsidiary of IAC/InterActiveCorp, including vice president, strategy and planning; vice president, product; and vice president, media partnerships.
Matt participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications.
Matt graduated summa cum laude from Babson College in Wellesley, Massachusetts, with a Bachelor of Science in finance. He is married and lives in Los Angeles with his wife, Holly, who recently finished her postdoctoral fellowship in clinical neuropsychology at UCLA, and his daughter.
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Marc Barach
Chief Marketing Officer
Ingenio, Inc.
Marc Barach joined Ingenio in 2002, bringing to the company a 20-year career in consumer services, technology and Internet marketing. Prior to joining Ingenio, Marc served as President & CEO of I-Impact, a venture-backed enterprise software firm providing business analytics to global 2000 organizations. Before his work with I-Impact, Marc held the title of Chief Marketing Officer at InsWeb, Inc., the leading online insurance marketplace, where he helped propel the company from start-up to $100 million IPO. He has also served as Vice President of Marketing at Charles Schwab &: Co. where he helped refine and enhance the Schwab brand and grow its base of investors and assets. Previously, Marc was founder and principal officer of First Nationwide Bank’s NASD broker/dealer and insurance subsidiary, FN Investment Center. He has also held product marketing and development positions at Citicorp and other top 10 banks.
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Sherry Chiger
Editorial Director
Multichannel Merchant
Sherry Chiger joined Catalog Age as features editor
in 1995; during her time with the magazine, it has won
numerous publishing prizes, including multiple gold awards
from the American Society of Business Press Editors.
Previously, Chiger was managing editor of American Salon magazine, for which she produced the award-winning annual Business Survival Guide, and Business and
Incentives Strategies magazine. She has also worked at
or written for a number of consumer publications, including Vogue, Mademoiselle, and YM, and
has written two children's books for Scholastic.
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