How Cleaning Up Your Circ Files Can Cut Your Postal Rates

The postal rate case scheduled to go into effect May 14 offers discounts to mailers whose pieces qualify for postal automation and penalizes heavily those whose mailpieces don't.

But what qualifies for automation is also changing as part of the rate case, with address standards becoming more stringent. So list hygiene should no longer be considered an expense but rather a source of savings.

Join Multichannel Merchant, sponsor Ripon Printers, and our panel of experts as we examine the proposed standards and changes as they relate to addressability and deliverability, and provide examples of list hygiene tools and tactics that could save you money.

You will learn how to:

• take advantage of important postal incentives for address quality conformance
• meet the processing challenges and gain the benefits of new Delivery Point Validation (DPV) requirements
• use best practices for address quality recommended by the Mailers‚ Technical Advisory Committee (MTAC)
• apply valuable list hygiene tools including the Mail Preference Service (MPS) and its new subset, the Deceased Do Not Contact List
• eliminate costly, annoying duplicates
• ensure order entry/data entry accuracy
• Obtain high-quality rented lists
• evaluate list hygiene costs vs. potential savings.