Sponsored by: Experian Marketing Solutions
Now available for on demand viewing





Today痴 consumers demand a seamless shopping experience, across all channels, all products, and all geographies. We know that retailers who can deliver on this demand are building an expressway to loyal customers. So why are so many retailers missing the on-ramp?

Join Multichannel Merchant and sponsor Experian Marketing Solutions for this two-part webinar series and we値l show you how to generate your roadmap to a customer-centric model for retail marketing.

Part 1: Building your foundation for knowledge
Making every customer communication relevant and personalized at every touch-point is nirvana for the customer-centric marketer. Understanding your customer and marketing to them as individuals is a challenging proposition for many retailers and in this first of our two-part series, we値l discuss the steps required to lay the foundation of customer-centric marketing.

During this session we値l discuss the five steps to a customer-centric retail marketing plan, including:

• Methods for creating a holistic view of your customer.
• Techniques required to manage and maintain usable customer data.
• Processes required to determine true customer value.
• Recommendations for using segmentation profiles to execute your integrated multichannel marketing campaigns.