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The Future Is Now:
Marketing changes you need to make today to ensure that you're still around tomorrow
Sponsored by Abacus
Today's marketing environment is dramatically different than that of even five years ago. And new channels, rising costs, increased competition, and evolving customer preferences promise to make the environment of the next few years even more complex and challenging. Increasingly marketers are wondering if they will remain successful and profitable next year.
Join Multichannel Merchant, DIRECT and sponsor Abacus as our panel discusses how you can use the realities of today's marketplace to change the way that you reach customers both now and in the future. By capitalizing on the value of data to develop new targeted contact strategies, you'll find the incremental value that can help you succeed in today’s market and secure the growth that your company is looking for in the future.
During this session we’ll discuss how you can take action now, with specific recommendations on:- Simplifying campaign processes
- Reducing costs and improving recency
- Shifting to data-driven marketing
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