MCM: Get The Most Out of Your Data in the Fourth Quarter
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It goes without saying that the holidays bring an influx of business. But how do you keep customers coming back long after the tinsel is off the tree? It doesn't matter what vertical market you're in, or what communications strategies you employ. You need to get customer data correct from the very start, by verifying mailing address, e-mail and phone as they are captured. Accurate data gets customers their orders on time, lets you provide a great experience and ensures your database contains accurate records so customers receive your essential marketing offers all year round. Plus, accurate data reduces marketing costs and improves your ability to qualify for postal discounts. Register for this webinar today to learn how to get the most out of your customer data this holiday season. Hear how two leading retailers - Hach Co and The Swiss Colony - verify their data as it’s captured to:
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Live Webinar Wednesday, July 22, 2009 2:00 PM ET | 11:00 AM PT Our Panel Moderator: |
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Tim Parry Senior Writer Multichannel Merchant |
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Speakers: |
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Chris Gorski Director, Direct Marketing Hach Co. |
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Mike Freund Director of List Services Swiss Colony |
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