Moosejaw Mountaineering, one of the fastest-growing sellers of outdoor equipment, is a true multichannel retailer. Moosejaw has raised the bar on the cross-channel shopping experience by taking advantage of each touchpoint's strengths, whether in a store, online, on a mobile device or over the phone.

This is a tall order. But you can find out how Moosejaw does it by tuning into our live Webinar on Feb. 17 at 2 p.m. ET.

Robert and Jeffrey Wolfe, founders of Moosejaw Mountaineering, will discuss the company's multichannel initiatives as well as social commerce and mobile marketing programs. They will be joined by Errol Denger, strategy program director for Moosejaw's platform vendor IBM® WebSphere® Commerce

You will learn:

• How to drive incremental in-store demand.
• Best practices for connecting your store, Web site, call center and mobile channels.
• How to build online customer-centric shopping experiences.
• Strategies for social commerce including online communities, ratings, reviews and other social media features.
• The tricks of targeted multichannel marketing.

Retailers are having a tough year. The only way to get-and keep-customers is to make it easier, more rewarding and exciting for them to shop across all channels.

We'll discuss that-and more-on Feb. 17.