Multichannel Merchant Webinars

The Chief Marketer Network Marketing Essentials Webinar Series:
Brought to you by the editors of the Chief Marketer Network

Social Media
Social Marketing Tips and Traps Sponsored by Buddy Media
Prospecting: How to Acquire Fresh Customers in a New Marketing World

Mobile Marketing
Mobile Marketing: A Map of the Terrain
Mobile Marketing: Text Message Basics
Mobile Marketing: Smartphone App Basics

Database Marketing
Database: An Introduction to Marketing Databases
Database: Data Enhancement - Bigger, Stronger and Smarter
Database: Cleanliness is Next to Profitability

Direct Mail
PURLS: A Primer on Personalized URLs
Catalog: Keeping Catalogs Relevant in a Digital Age

Email Marketing
E-Mail Metrics: Tips for Building Your Email List Organically Sponsored by Strongmail
E-Mail Creative: Best Practices for Optimizing Response Sponsored by Silverpop
E-Mail Interaction: Tactics to Increase Clicks Sponsored by Silverpop
E-Mail Metrics: What’s Important, What’s Not & Why

Event Marketing
Live Events: Gathering Leads, Mining Data, Follow-up


Upcoming Webinars

All of Multichannel Merchant's webinars are FREE and available on-demand for up to one year after the run date.

Top 10 Vital Factors for Email Marketing Success
This free Webinar is designed for email and online marketers of all kinds, from novice to seasoned veterans. You’ll walk away with actionable knowledge that will leave you better armed to compete.
As a special bonus, all Webinar attendees will receive the free companion guide: 25 Essentials for Exceptional Email Campaigns. It’s an actionable guide full of best practices and how-to’s that will help you quickly take action on what you’ve learned in the Webinar, and it’sa perfect complement to the Webinar presentation. This guide also includes links to other free guides to give you an extra boost as you improve and maintain exceptional email campaigns.


An Organizer's Checklist for Webinar Production
Join Ken Molay, president of Webinar Success, as he presents essential tips to help you plan, prepare and run web seminars as a part of your business outreach program.


Welcome Strategies: Multichannel Merchant & Epsilon
There’s no better time to engage new customers than immediately after registration. It creates a gesture of goodwill for new subscribers and sets a positive tone for future communications. Yet some retailers bypass the welcome stream altogether. Join Lauren Skeena Kimball, Account Director, Epsilon, Digital Marketing Solutions, and Sherry Chiger, Editor at Large, Multichannel Merchant, as they present exclusive findings from Email Institute’s and Multichannel Merchant’s Welcome Email Strategies Report. The live Webinar will highlight welcome strategy results of 200 retailers, email marketing best practices, and comprehensive case studies.
Register for the Welcome Strategies Report Webinar.


Should You Resend? Ideas to Get Email Non-Openers to Read Your Message  

Silverpop's Stephen Guerra will discuss new approaches to classic resend tactics...

Webinar: Use Customer Behavior and Feedback to Boost Marketing Efforts and Loyalty  

Our webinar will cover best-of-breed online marketing practices and reveal how The Library of America uses past buying behavior, customer feedback, and dynamic systems to create loyal repeat customers through their long successful continuity program...

Make This Holiday Shipping Season a Success 

Join the U.S. Postal Service and DYMO Endicia Shipping Software as they discuss the newest developments in domestic and international shipping...

Straight Talk: Digital Catalog Strategy 

In this webinar you will hear two case studies of companies using digital catalogs to drive sales and product awareness. They will explain why they created digital catalogs, which features helped them reach their goals, and the results they’ve seen. ...

Marketing Success Made Simple: The Video Strategy Framework 

Free Live Webinar - Tuesday, September 20, 2011 - 2:00 p.m. ET ...

The Evolution of E-commerce: Trends in retail and how you can capitalize 

Increasingly-savvy shoppers have budding expectations from commerce, and Google woud like to share its observations and what it's doing to fuel this evolution....

Webinar: Online Presentations That Resonate 

Hear pioneer presentation innovator Nancy Duarte, CEO of Duarte Design, demonstrate a new way of structuring presentations that helps the presenter create a human connection with audiences...

National Geographic School Publishing's Approach to Customer Service 

Join us for a real-world case study view of how CDS Global customer National Geographic School Publishing places customers first without sacrificing quality...

Holidays in the Cloud: How Moving to Hosted Technology Can Boost Seasonal Sales 

Join Nitin Mangtani, Senior Product Manager at Google, and Jack Kiefer, President & CEO at baby products web merchant BabyAge.com, for this special look at recent innovations in hosted site search technology....

Email Deliverability 2010: What’s New, What’s True 

Deliverability has always been a concern for email marketers— and the constantly changing landscape makes it harder than ever to ensure great delivery of your email campaigns...

How Postage Technology Can Save Shippers Money  

Logistics professionals across the country are capitalizing on and leveraging online shipping solutions to gain a competitive edge. Once considered simply a convenient desktop-only solution, online shipping technology now provides a powerful suite of tools to support U.S. Postal Service® parcel shipping in large-scale warehouses and enterprise environments...

Triggered Emails: How Merchants Successfully Automate Email Campaigns 

Attend this free Webinar to learn how companies are supplementing their broadcast and targeted email programs with automated emails that dramatically increase revenue from a very low volume of messages...

Flipping Over Digital Catalogs  

Attend this free Webinar to hear what works and what doesn't from publishers who use custom digital editions...

Social & Email Marketing: The Dynamic Duo 

Using Email Marketing to Convert Social Media into Revenue. Free Live Webinar - Thursday, May 20, 2010 - 2:00 p.m. ET / 11:00 a.m PT...

Automating Your Email Marketing: Improving ROI Without Lifting a Finger 

Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI...

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