Do You Know Enough? The New Customer Experience Question: Why?

According to Forrester Research, the 8 million most active Web shopping households will help drive non-travel online retail revenues to top the quarter-trillion dollar mark by 2011. This group is extremely comfortable with technology and values convenience above all else in the online retail experience.

However, surveys also show that 88% of these customers are going to experience some type of problem that causes a transaction to fail, and more than 1/3 of those experiencing problems will permanently switch to a competitor, either online or offline. Join Multichannel Merchant, sponsor Tealeaf, and our panel of experts as they discuss the gap in most customer experience data sets, and how understanding "why" can deliver the insight you need to optimize your ebusiness and convert every customer, every transaction, every time.