Marketing Success Made Simple: The Video Strategy Framework

Free Live Webinar - Tuesday, September 20, 2011 - 2:00 p.m. ET / 11:00 a.m PT
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There’s no one way to do online video right—but there is a right way to develop the ideal online video marketing strategy for your organization. The Brightcove Video Strategy Framework provides a clear, coherent way to evaluate your current online video performance and identify measures to increase your success. Marketing considerations, best practices, and solutions are discussed for all eight aspects of a complete online video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetization, and Analytics.

Marketers will learn about these different video drivers:

• Mix: Providing the ideal blend of content to attract viewers
• Quantity: What is the ideal number of videos to have
• Quality: Creating an optimal viewer experience
• Discovery: Gaining exposure for your videos
• Distribution: Reaching viewers across the web and driving traffic to your site
• Devices: Delivering video everywhere your viewers want to see it
• Monetization: Making online video pay
• Analytics: Fueling constant improvement and driving Marketing ROI