• Multichannel Marketing Plan: Bringing It All Together
  Now available for on-demand viewing
   
• Creating a Custom Multichannel Business Model that Integrates Channels, Departments, and Systems
  Now available for on-demand viewing
   
• Achieving Systems Integration Across Channels
  Now available for on-demand viewing
   

Multichannel Marketing Plan: Bringing It All Together
Now available for on-demand viewing

The session will focus on the art of creating a marketing calendar to integrate all three channels into one cohesive marketing plan. Discussion will include the details of aligning catalog mailings, emails, store events, website content and other elements to make all three channels work in concert. Short on theory, but long on details, the attendee of this session will leave with the tools they need to set up their company's annual multichannel marketing plan.

Presenters:
	Michelle Farabaugh Partner LENSER		Sherry Chiger Editorial Director Multichannel Merchant
	Bill Nicolai Senior Partner LENSER

Creating a Custom Multichannel Business Model that Integrates Channels, Departments, and Systems
Now available for on-demand viewing

Join us for part two of our webinar series on multichannel integration, and focus on the evolution of traditional retailing to an integrated cross-channel model. This new model fulfills customer expectations in a rapidly changing marketplace while leveraging capabilities across channels.

We'll discuss examples of successful business models and explore how transitioning to the right model provides a competitive edge, increases profitability, and solidifies relationships with your customers, employees, and vendors. Throughout this session, you'll get the specific techniques, benchmarks, and checklists you'll need to identify the best model for your organization.

Presenters:
	Debra Ellis President Wilson & Ellis Consulting		Sherry Chiger Editorial Director Multichannel Merchant

Achieving Systems Integration Across Channels
Now available for on-demand viewing

Give your customers a consistent look and feel across all your channels and provide service from multiple touch points. Join us for the last webinar in our three part-series on multichannel integration where we will explore how companies are integrating their systems. We'll highlight important examples of product pricing engines serving multiple channels, merchandise planning and forecasting, fulfillment, ordering via direct channel and pick up in-store, vendor drop ship, marketing, retail store send merchandise, and reverse logistics. What are the latest approaches to integrating systems? How are the retail industry's software providers acquiring and developing their suites of products? Sign up for this webinar and learn the answers to these questions and many more!

Presenters:
	Curtis Barry President and Founder F. Curtis Barry & Company		Sherry Chiger Editorial Director Multichannel Merchant