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The Paid Search Tango:
Finding the Right Balance Between Technology and Marketing Strategy
A tango is a dance of beauty and harmony.
But if you make one false step, it quickly turns ugly.
Similarly, search is a dance of balance between technology and marketing expertise. Place too much emphasis on one or the other and the search tango quickly gets out of step and turns sour.
Join Multichannel Merchant, DIRECT and sponsor SendTec as we show you how you can find the right balance and make your search program a thing of beauty and profit.
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On Demand
Webinar
Irv Brechner
Executive Vice President
SendTec
VIEW BIO
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Tim Daly
Senior Vice President
SearchFactz Marketing
& Strategy
SendTec
VIEW BIO
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Sherry Chiger
Editorial Director
Multichannel Merchant
VIEW BIO
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Copyright 2006, Penton Media. All rights reserved. This
article is protected by United States copyright and other intellectual
property laws and may not be reproduced, rewritten, distributed,
re-disseminated, transmitted, displayed, published or broadcast,
directly or indirectly, in any medium without the prior written
permission of Penton Media. |
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