The Paid Search Tango: Finding the Right Balance Between Technology and Marketing Strategy

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The Paid Search Tango:
Finding the Right Balance Between Technology and Marketing Strategy

A tango is a dance of beauty and harmony.
But if you make one false step, it quickly turns ugly.

Similarly, search is a dance of balance between technology and marketing expertise. Place too much emphasis on one or the other and the search tango quickly gets out of step and turns sour.

Join Multichannel Merchant, DIRECT and sponsor SendTec as we show you how you can find the right balance and make your search program a thing of beauty and profit.

On Demand Webinar

Irv Brechner
Executive Vice President
SendTec
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Tim Daly
Senior Vice President SearchFactz Marketing
& Strategy
SendTec
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Sherry Chiger
Editorial Director
Multichannel Merchant
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