Every merchant knows that green is red hot. But this development is as much a threat as an opportunity. Consumer groups argue that catalogs harm the environment. Can you prove that you’re not part of the problem?

Yes, you can. But first you have to measure your carbon footprint. And that takes knowledge. Where do you start? Find out by tuning in to a Nov 11. Webinar hosted by Multichannel Merchant and sponsored by Quebecor World.

You will learn about the impact of offset printing processes, including air emissions, wastewater and energy consumption. And you’ll find out how to improve your footprint.

Our expert speakers include Nicolas Joly, Corporate Director, Environmental Affairs for Quebecor World, and Laura Thompson, Director of Technical Marketing and Sustainable Development for Sappi Fine Paper North America.

You will learn:

• How to define environmentally preferable paper.
• The relationship between recycling and greenhouse gas emissions.
• The inside scoop on sustainable forestry and third party certification programs./li>
• Recycling and product responsibility.
• The best use of recycled fiber.
• How printers reduce their ecological footprint and what your role is.

Want to improve your environmental practice-and business? Please join us on Nov. 11 at 2 p.m. ET.