Postal reform is the best thing that ever happened to direct mailers: True or false?

Both answers are correct, depending on how you mail.

The 2008 rate hike was reasonable. But last year’s wasn’t, nor was the one before that—least of all for catalogers. And there are many other postal variables that make planning difficult for anyone using the mail stream.

What’s the outlook for the next few years? Find out at an Oct. 30 Webinar presented by Multichannel Merchant and sponsored by Quebecor World.

Our speakers will provide a postal overview, covering everything from rates to automation.

You will learn:

• The real impact of the Postal Accountability and Enhancement Act.
• What to expect regarding future postal price increases.
• How to deal with the USPS’ new addressing requirements.
• How to benefit from the Intelligent Mail Barcode.

If mail is an important part of your business, you owe it to yourself to stay well informed.

Please listen Oct. 30 at 2 p.m. EDT.