The Role of Shipping in the Online Retail Customer Experience

As reported by Jupiter Research, online retail is expected to influence nearly half of all US retail purchases by 2011. Keeping this in mind, a retailer's website should deliver a best in class customer purchasing experience and be fully integrated into a multi-channel strategy. When customers visit a retailer's website to purchase products or services, they expect fast and reliable fulfillment of their orders. Understanding how shipping plays an important role on your website and in ultimately delivering to the customer will help retailers position shipping services and visibility to better meet customer needs.

Join Multichannel Merchant and sponsor FedEx to learn:

• Consumer behavior and perceptions around online shipping promotions such as Free Shipping
• How online retailers can influence purchases with shipping through the checkout
• Importance of online visibility to product delivery
• Return policies that enhance the customer experience without adding additional cost to the retailer
• How online purchasing can be enhanced with store experiences
• How shipping delivery options influence loyalty