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Make Your Search Terms Ring with
Pay Per Call and Click-to-Call...
A How-To Guide  

Pay Per Call offers online search marketers a way to get that much closer to the point of sale by delivering them phone calls from prospective customers--instead of website clicks--on a pay-for-performance basis. Learn how retailers and catalogers are leveraging this new model to generate phone calls from paid search marketing campaigns, and close more leads in the process.

This session will cover:

• Pay Per Call basics: where the ads go, how much it costs, and what it takes to get started.
• Click-to-Call /Pay Per Call confusion: our experts will discuss how to spot the difference and evaluate what will work best for your business.
• Several case studies illustrating Pay Per Call’s impact on national retailers.
• How Pay Per Call advertising is making it possible for search marketers to get on the ground floor of new ad channels, like mobile search and podcasting.
• Concerned about click fraud? Learn how Pay Per Call can help.
• Campaign specifics and best practices: how to optimize your Pay Per Call campaign.