Register now for this informative live webinar

Catalogers face tremendous obstacles in acquiring new customers—continuous postal rate hikes, printing/paper cost increases, expensive compliance requirements, and pricey prospecting for new customers are just the beginning. They also face a learning curve with new technologies and how best to integrate them with traditional channels.

Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers’ purchase decisions, and the major shift in how consumers order, is job one. There is good news however – now, more than ever, catalog mailers can acquire customers in new ways to replace dwindling postal lists.  Join the experts from SendTec, Oriental Trading Co., and Marketsmith as they discuss all these issues and provide executable solutions for your business. 

Attendees will learn:

• How customer behavior has changed over the last 15 years
• How to allocate revenue and expenses from orders received online, by phone and other methods
• The importance of brand and non-brand keywords in your search campaign
• Using online and offline alternatives to find new customers
• Full-circle tracking to comprehend how customers move from offline to online channels
• Plus much more

Don’t miss this timely and important webinar.

Register Today!