April Fools: Dumbest Mistakes Email Marketers Make- and How to Avoid Them |
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As email marketers we all make mistakes–typos, using the wrong links, or forgetting to change the subject line from “Test Email” to the actual one. But the bigger, more damaging mistakes are those that marketers make repeatedly out of ignorance, bad advice or lack of testing. This fun and highly actionable Webinar will look at a dozen of the most common mistakes emailers make and provide recommendations on how to fix them. Mistakes addressed will include everything from making the opt-in process too difficult and having a lame welcome email to not optimizing email design for blocked images and focusing on the wrong metrics. Tune in to our Webinar on April 1 at 2 p.m. ET. |
Live Webinar Wednesday April 1, 2009 2:00 PM ET | 11:00 AM PT |
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Our Panel |
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Moderator |
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Ken Magill Editor at Large DIRECT |
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Speaker |
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Loren McDonald VP, Industry Relations Silverpop |
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