The Back-End of Front-End Commerce: Satisfying The New Spoiled Consumer
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The Back-End of Front-End Commerce: Satisfying The New Spoiled Consumer Register now for this informative live webinar Slow orders and fulfillment errors provide major barriers to purchasing online. Recent results from a survey conducted by Sterling Commerce and Deloitte, show that consumers increasingly expect a higher level of sophistication in technology and choice when shopping, and they expect to experience seamless communication across a variety of channels. In terms of importance to online shoppers, the survey shows that, 76% of respondents rate "notification of any delays in filling or shipping the order" as very important, 74% feel the same way about receiving a "notification that the order has been shipped," and 71% believe that "notification that the order has been received and can be filled" is also very important to their shopping experience online. With the latest survey findings, Retail Systems Research Analyst Nikki Baird and Jim Bengier, Sterling Commerce, will discuss the latest best practices; how to integrate the systems together; and instruct how and why marketers need to be vigilant about the Web part of their business when it comes to fulfillment. Just ask your customers.
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