Operations Summit 2016

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executive summary ARCHIVE

Leveraging Your Marketing Database to Gain Brand Traction  Jan 26, 2016 4:53 PM By Daniela Forte

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

The Omnichannel OMS Empowers the Retail Operation of the Future  Jan 20, 2016 9:37 AM By Mike O'Brien

While order management systems are not a new concept, the technology has been advancing to keep up with the evolving world of omnichannel commerce and rising customer expectations of placing orders how, where and when they want to. So how do you go about identifying the right system for your particular business needs, now and in the future?

Premium Packaging Enhances the Customer Experience  Jan 11, 2016 11:39 AM By Tim Parry

In these days of fast shipping, customers expect their order to arrive on their front doorstep in a plain brown box with some bubble wrap and a receipt. But by creating a tremendous unboxing experience for the customer, some ecommerce merchants are creating a “wow” factor, which in turn leads to increased customer loyalty.

Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment  Dec 16, 2015 3:43 PM By Brian Kelly

As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and more. And you know that to deliver a true omnichannel experience, you need all your channels […]

Why Ratings, Reviews and User-Generated Content Drives Customer Loyalty  Nov 10, 2015 3:09 PM By Daniela Forte

Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have. Download this report and find out what retailers are finding works best.

Make the Connection With the “On the Go” Consumer  Oct 27, 2015 4:55 PM By Daniela Forte

With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.

Localization for Cross-Border Ecommerce Needs to go Beyond Translation  Oct 20, 2015 10:59 AM By Tim Parry

Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country.

The Keys to a Successful Drop Shipping Program  Sep 16, 2015 1:42 PM By Mike O'Brien

Drop shipping offers several advantages, including expanding inventory and reducing out-of-stocks. Here are some best practices to help make it succeed.

How Ecommerce Marketers Are Boosting Checkout Conversion  Sep 11, 2015 10:55 AM By Daniela Forte

When a consumer gets to the checkout section of your website, you’re this close to closing the deal. See how ecommerce marketers are making the checkout process seamless.

Small Improvements Bring Big Gains in Ecommerce Checkout  Sep 09, 2015 4:45 PM By K.M Pellegrino

Cart abandonment rates have remained surprisingly high, and represent an enormous revenue opportunity for merchants that improve their checkout experience. In this report, you will learn how to improve your ecommerce checkout and grow revenue and gain customer trust.






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