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executive summary ARCHIVE

How Shipping Affects the Customer Experience  Aug 19, 2014 8:57 AM By Mike O'Brien

Delivering a consistently stellar customer experience continues to fuel changes in how merchants get items from point of sale to the doorstep.

Personalization is the Key to Increasing Customer Loyalty  Jun 18, 2014 7:14 PM By MCM Staff

A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.. In this Executive Summary from Multichannel Merchant, you will learn: Why 3 out of 4 online shoppers make additional purchases when presented with recommended product pages What steps skincare retailer Kiehl’s took […]

Why Your Returns Process Matters  Apr 11, 2014 9:43 AM By Erin Lynch

Like it or not, returns happen; an unsatisfactory returns protocol will affect your bottom line and customer satisfaction. However, the returns headache can be avoided for both the merchant and the consumer, just as long as the right steps are taken. In this executive summary from Multichannel Merchant, you will learn: How to develop a […]

Cyber Security in the Crossroads  Mar 12, 2014 10:22 AM By Tim Parry

Target, Neiman Marcus and Michaels are not the first merchants to have customer data compromised by a cyber-attack, nor will they be the last.

Holiday 2014 Expectations are High  Feb 27, 2014 12:11 PM By Tim Parry

The 2013 holiday season showed excellent ecommerce growth. But thanks to some unforeseen consumer trends, the best laid plans of retailers went awry. By analyzing holiday 2013 customer shopping pattern, merchants should be all set for the 2014 holiday season.

Global Ecommerce Expansion is a Must for Merchants  Feb 25, 2014 5:36 PM By Daniela Forte

Thinking of taking the step toward expanding your business globally? You are not alone. Merchants big and small are looking for the best strategy to implement when it comes to expanding into International waters. Get started – or fine-tune your game – with this executive summary.

B2B Merchants Adapt to B2C Generation  Jan 23, 2014 5:04 PM By Tim Parry

No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.

Optimize Omnichannel Engagement With Actionable Consumer Insights  Jan 22, 2014 5:36 PM By Ellen Shannon

This infographic on omnichannel engagement will give you a quick look at how other marketers are using data-driven consumer insights to drive revenue and deliver personalized and satisfying customer experiences.

Improving Usability and Winning Customer Loyalty  Dec 03, 2013 12:11 PM By Tim Parry

Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]

Big Data Brings Omnichannel to Life  Oct 30, 2013 7:35 AM By Erin Lynch

Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn: How big data […]






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