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executive summary ARCHIVE

Cross-Channel Customer Experience  Aug 18, 2015 4:37 PM By Daniela Forte

Marrying the brand experience across channels from offline to online is important today. Retailers should make sure they are selling where the consumers are.

Ecommerce Gets More Mobile Savvy  Aug 13, 2015 9:35 AM By Tim Parry

Multichannel Merchant’s MCM Outlook 2015 results show that 57.7% of retailers have an m-commerce site, and that’s up significantly from the nearly 40% who said they had one in 2014. Here’s what MCM Outlook 2015 uncovered about the world of ecommerce.

Building the Right Cross-Border Ecommerce Roadmap  Jul 29, 2015 6:14 PM By Tim Parry

Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?

The State of the Catalog is Healthy  Jul 15, 2015 1:38 PM By Daniela Forte

Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.

Mobile, Omnichannel, and Personalization Take Center Stage  Jul 10, 2015 1:11 PM By Tim Parry

Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015, including…

Capturing and Captivating the Impulse Buyer  Jul 09, 2015 9:21 AM By Tim Parry

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions  Jun 25, 2015 9:37 AM By Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

Delivering a Winning Customer Experience  Jun 22, 2015 6:43 PM By Tim Parry

This year, Multichannel Merchant set out to identify and recognize the leaders in customer experience—the companies that routinely excel at every phase of the ecommerce sales experience. These are their secrets to success

Personalizing the Customer Experience Across All Touchpoints  Jun 16, 2015 3:30 PM By Daniela Forte

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.

Merchants Adjusting to Change in DIM Weight Pricing  May 28, 2015 3:34 PM By Tim Parry

The decision by UPS and FedEx to expand DIM weight pricing in January 2015 to parcels under three cubic feet was one of biggest changes to hit retail shippers in years. Here’s how dimensional weight pricing has forced shippers to rethink their entire approach to packaging and shipping, as millions of items that had been billed based on weight alone are now subject to a calculation based on weight and package dimensions.






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