Holiday 2014 Expectations are High

The 2013 holiday season showed excellent ecommerce growth. But thanks to some unforeseen consumer trends, the best laid plans of retailers went awry. By analyzing holiday 2013 customer shopping pattern, merchants should be all set for the 2014 holiday season.In this executive summary from Multichannel Merchant, you will learn:

  • Why you need mobile- and tablet-commerce strategies in place
  • When the holiday shopping season really starts
  • How to create better communication with your carriers
  • Everything you need to know about omnichannel

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