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executive summary ARCHIVE

Improving Usability and Winning Customer Loyalty  Dec 03, 2013 12:11 PM By Tim Parry

Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]

Big Data Brings Omnichannel to Life  Oct 30, 2013 7:35 AM By Erin Lynch

Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn: How big data […]

Marketplaces Are Thinking Globally and Locally  Oct 23, 2013 3:29 PM By Tim Parry

Once upon a time, merchants saw ecommerce marketplaces as a place to clear out overstock items. But the growing global economy and partnerships with brick and mortar retailers are making the marketplaces an attractive outlet for third-party merchants to sell their goods.In this executive summary from Multichannel Merchant, you will learn: Why partnering with marketplaces […]

Mastering the Art of Returns  Sep 28, 2013 3:07 PM By Erin Lynch

Merchants struggle to address the time it takes to complete a returns transaction to the moment of initiation until the moment the order is placed back in inventory. But that doesn’t mean merchants are looking at returns as a lost cause or as an accepted loss of time and money.

Preparing Your Warehouse for Omnichannel Fulfillment  Sep 28, 2013 3:06 PM By Tim Parry

With U.S. ecommerce sales surpassing the $200 billion mark it is increasingly important that merchants develop a process to integrate sales channels and manage fulfillment efficiently and effectively. Here’s how you should manage your warehouse to accommodate today’s demanding omnichannel customers.

Package Delivery Goes Beyond the Brown Cardboard Box  Sep 28, 2013 12:31 PM By Erin Lynch

Sending a package is no longer just about putting a SKU in a box and sending it off to the customer; it’s equally about first impressions and making the package a brand ambassador. Here’s what you’ll learn from this executive summary from Multichannel Merchant.

Managing Inventory in an Ecommerce World  Sep 20, 2013 3:24 PM By Erin Lynch

Managing inventory can be quite the head scratcher. An ineffective inventory strategy leads to slow moving inventory, an increase in picking errors, and missed sales opportunities. Learn more from this executive summary from Multichannel Merchant.

Creating the Customer-Centric Contact Center  Sep 20, 2013 10:10 AM By Tim Parry

While contact centers have been built around telephone technologies, customer-facing employees need to interact with customers across all communication channels. Here’s a look at what you need to do to create today’s customer-centric contact center.

Getting a Handle on Shopping Cart Abandonment  Sep 18, 2013 11:00 AM By Tim Parry

Shopping cart abandonment remains a major challenge for merchants, with the average online shopping cart abandonment rate at 75%. But that doesn’t mean you can’t win a cart abandoner back and convert him into a buyer.

Site Search: If You Build It Correctly, They Will Come  Jul 17, 2013 1:14 PM By Erin Lynch

Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers into buyers. But if it’s not done right, 73% of consumers will abandon a site out of pure frustration.






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