MULTICHANNEL MERCHANT » EXECUTIVE SUMMARY
executive summaryDec 16, 2015 3:43 PM By Brian Kelly
As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and more. And you know that to deliver a true omnichannel experience, you need all your channels […]
executive summaryNov 10, 2015 3:09 PM By Daniela Forte
Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have. Download this report and find out what retailers are finding works best.
executive summaryOct 27, 2015 4:55 PM By Daniela Forte
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
executive summaryOct 20, 2015 10:59 AM By Tim Parry
Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country.
executive summarySep 16, 2015 1:42 PM By Mike O'Brien
Drop shipping offers several advantages, including expanding inventory and reducing out-of-stocks. Here are some best practices to help make it succeed.
executive summarySep 11, 2015 10:55 AM By Daniela Forte
When a consumer gets to the checkout section of your website, you’re this close to closing the deal. See how ecommerce marketers are making the checkout process seamless.
executive summarySep 09, 2015 4:45 PM By K.M Pellegrino
Cart abandonment rates have remained surprisingly high, and represent an enormous revenue opportunity for merchants that improve their checkout experience. In this report, you will learn how to improve your ecommerce checkout and grow revenue and gain customer trust.
executive summarySep 09, 2015 4:43 PM By Mike O'Brien
Holiday peak season represents up to 40% of retail sales in 6 weeks. What’s learned in that crucible can become part of a continuous DC improvement process.
executive summaryAug 18, 2015 4:37 PM By Daniela Forte
Marrying the brand experience across channels from offline to online is important today. Retailers should make sure they are selling where the consumers are.
executive summaryAug 13, 2015 9:35 AM By Tim Parry
Multichannel Merchant’s MCM Outlook 2015 results show that 57.7% of retailers have an m-commerce site, and that’s up significantly from the nearly 40% who said they had one in 2014. Here’s what MCM Outlook 2015 uncovered about the world of ecommerce.