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MULTICHANNEL MERCHANT » EXECUTIVE SUMMARY
executive summaryJun 18, 2014 7:14 PM By MCM Staff
A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.
executive summaryApr 11, 2014 9:43 AM By Erin Lynch
Like it or not, returns happen; an unsatisfactory returns protocol will affect your bottom line and customer satisfaction. However, the returns headache can be avoided for both the merchant and the consumer, just as long as the right steps are taken. In this executive summary from Multichannel Merchant, you will learn: How to develop a […]
executive summaryMar 12, 2014 10:22 AM By Tim Parry
Target, Neiman Marcus and Michaels are not the first merchants to have customer data compromised by a cyber-attack, nor will they be the last.
executive summaryFeb 27, 2014 12:11 PM By Tim Parry
The 2013 holiday season showed excellent ecommerce growth. But thanks to some unforeseen consumer trends, the best laid plans of retailers went awry. By analyzing holiday 2013 customer shopping pattern, merchants should be all set for the 2014 holiday season.
executive summaryFeb 25, 2014 5:36 PM By Daniela Forte
Thinking of taking the step toward expanding your business globally? You are not alone. Merchants big and small are looking for the best strategy to implement when it comes to expanding into International waters. Get started – or fine-tune your game – with this executive summary.
executive summaryJan 23, 2014 5:04 PM By Tim Parry
No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.
executive summaryJan 22, 2014 5:36 PM By Ellen Shannon
This infographic on omnichannel engagement will give you a quick look at how other marketers are using data-driven consumer insights to drive revenue and deliver personalized and satisfying customer experiences.
executive summaryDec 03, 2013 12:11 PM By Tim Parry
Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]
executive summaryOct 30, 2013 7:35 AM By Erin Lynch
Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn: How big data […]
executive summaryOct 23, 2013 3:29 PM By Tim Parry
Once upon a time, merchants saw ecommerce marketplaces as a place to clear out overstock items. But the growing global economy and partnerships with brick and mortar retailers are making the marketplaces an attractive outlet for third-party merchants to sell their goods.In this executive summary from Multichannel Merchant, you will learn: Why partnering with marketplaces […]