Research ARCHIVE

The Economic Case Against an Exigent Postage Increase  Sep 23, 2013 10:35 AM By Jim Coogan

The Board of Governors of the USPS may vote this month on an exigent postage increase. See what the economic case for catalog mail needs to include.

Getting a Handle on Shopping Cart Abandonment  Sep 18, 2013 11:00 AM By Tim Parry

Shopping cart abandonment remains a major challenge for merchants, with the average online shopping cart abandonment rate at 75%. But that doesn’t mean you can’t win a cart abandoner back and convert him into a buyer.

Live Chat and Order Updates a Major Focus for Retailers  Jun 17, 2013 3:39 PM By Erin Lynch

When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.

More Merchants Making Ecommerce Video a Must  Jun 17, 2013 1:15 PM By Tim Parry

Nearly 40% (39.8%) of merchants say they plan to add product videos to their ecommerce sites in 2013, according to findings from Multichannel Merchant’s MCM Outlook 2013 report on ecommerce. Click through for more findings, and to download the complimentary report.

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.

Study Finds 40% of Retailers Do Not Have Online Fraud Prevention in Place  Mar 27, 2013 3:46 PM By Erin Lynch

Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.

More Merchants Monitor Social Media than Offer Live Chat  Mar 20, 2013 1:14 AM By Tim Parry

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.

Ecommerce in U.S. Could Grow to $370 Billion by 2017  Mar 13, 2013 4:01 PM By Daniela Forte

Forrester expects ecommerce in the U.S. to grow to $370 billion by 2017, reflecting an annual growth of 10%. The result of the growth will outpace brick-and-mortar stores, and they will continue to lose wallet share to web retailers.

Saks, Zappos, Office Depot Make List of “Top Performing” Retailers  Jan 25, 2013 1:58 PM By Erin Lynch

Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.






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