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InternationalDec 01, 2005 5:18 AM By Melissa Dowling
London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
InternationalNov 27, 2005 7:44 PM By Melissa Dowling
U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the
InternationalNov 27, 2005 7:35 PM By Melissa Dowling
U.S. marketers aren
InternationalNov 14, 2005 8:46 PM By MCM staff
Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country
InternationalNov 01, 2005 10:30 PM By Ken Magill
Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping
InternationalAug 03, 2005 1:30 AM By MCM staff
Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.
InternationalJul 25, 2005 7:15 AM By Saul Fleischman
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
InternationalJul 18, 2005 9:31 PM By Saul Fleischman
Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the
InternationalJun 01, 2005 9:30 PM By Mark Bridges
The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.
InternationalJun 01, 2005 9:30 PM By MCM staff
Three days after Valentine’s Day, in the middle of a typical New England winter, The Boston Globe reached out and punched many of us Vermonters in the