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In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.
Radnor, PA-based medical and industrial welding metals conglomerate Airgas signed a letter of intent to acquire Hutchinson, KS-based Kanox, a distributor of packaged gases and welding hard goods.
Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.
Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark
Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s
Welding metals and gasses distributor Airgas completed its 10th and 11th acquisitions of its fiscal year, which began in April.
After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year
In the age of the global village, it’s no longer unusual for catalogers to mail beyond their borders. A growing number are taking their multinational
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