Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn
Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark
Welding metals and gasses distributor Airgas completed its 10th and 11th acquisitions of its fiscal year, which began in April.
After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year
In the age of the global village, it’s no longer unusual for catalogers to mail beyond their borders. A growing number are taking their multinational
Industrial gases and welding safety supplies cataloger Airgas on Sept. 1 acquired the assets and operations of Welding Supply House, specifically Welding Supply
You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched
It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life
Even companies forced to make layoffs last year are hiring seasonal workers. Freeport, ME-based L.L. Bean, for instance, eliminated around 500 positions