MULTICHANNEL MERCHANT » EXECUTIVE
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
OfficeMax stockholders voted to approve the merger and adopt the Agreement and Plan of Merger with Office Depot. Office Depot stockholders voted to approve the issuance of shares of Office Depot common stock to OfficeMax stockholders pursuant to the Agreement and Plan of Merger.
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Foot Locker announced that it has officially acquired German-based specialty athletic retailer Runners Point Group. The acquisition of Runners Point Group represents a significant addition to Foot Locker’s European footprint, where it already operates more than 600 Foot Locker stores and had revenue of more than $1 billion in 2012.
William Lynch has resigned from his post as Barnes & Noble CEO effective immediately, according to a release issued by the retailers. The company also said that a replacement has yet to be named.
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
Wantful (wantful.com), one of the fastest-growing online gift retailers, today announced a partnership with Nordstrom.
Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.