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Executive ARCHIVE

7 Tips for Selecting Your Next Ecommerce Platform  Jul 18, 2013 10:39 AM By Erin Lynch

With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?

The State of the Marketplace Fairness Act  Jul 17, 2013 12:15 PM By Lisa Steinhart

Organizations that oppose the Marketplace Fairness Act and those who support it have been extremely vocal about their opinions on the subject. Two of the leaders in the industry, eBay and Amazon, fall on opposite sides of the argument.

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Office Depot-OfficeMax Merger Approved  Jul 10, 2013 1:22 PM By Daniela Forte

OfficeMax stockholders voted to approve the merger and adopt the Agreement and Plan of Merger with Office Depot. Office Depot stockholders voted to approve the issuance of shares of Office Depot common stock to OfficeMax stockholders pursuant to the Agreement and Plan of Merger.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.

Foot Locker’s Acqusition of Runners Point Group is Official  Jul 10, 2013 10:13 AM By Erin Lynch

Foot Locker announced that it has officially acquired German-based specialty athletic retailer Runners Point Group. The acquisition of Runners Point Group represents a significant addition to Foot Locker’s European footprint, where it already operates more than 600 Foot Locker stores and had revenue of more than $1 billion in 2012.

Barnes & Noble CEO William Lynch Resigns  Jul 09, 2013 11:45 AM By Erin Lynch

William Lynch has resigned from his post as Barnes & Noble CEO effective immediately, according to a release issued by the retailers. The company also said that a replacement has yet to be named.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.

USPS to See Real Time Tracking in All Locations by Years End  Jul 01, 2013 1:43 PM By Erin Lynch

The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.

Nearly 80% of Consumers Will Abandon Slow Mobile Sites  Jul 01, 2013 10:47 AM By Erin Lynch

What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.






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