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Executive ARCHIVE

How to Avoid 4 Crosschannel Marketing Killers  Jul 27, 2013 3:35 PM By Jai Williams

There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.

Netsuite Sees 35% Increase in Second Quarter  Jul 26, 2013 10:40 AM By Erin Lynch

NetSuite Inc. announced its second quarter financial results which show a 35% increase over the same period in the prior year. Cash flows from operations were $15.6 million in the second quarter of 2013, up from $15.2 million in the same period in the prior year.

Solving Pain Points of Contact Center Forecasting  Jul 23, 2013 10:30 AM By Bob Webb

Anyone who has ever been responsible for ensuring that the right number of contact center agents are in their seats at the right time can tell you that producing an accurate schedule can be complex. If you are experiencing pain points in trying to produce an accurate forecast, you need a strategy that will help ensure you are maximizing available agents with call demand.

7 Tips for Selecting Your Next Ecommerce Platform  Jul 18, 2013 10:39 AM By Erin Lynch

With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?

The State of the Marketplace Fairness Act  Jul 17, 2013 12:15 PM By Lisa Steinhart

Organizations that oppose the Marketplace Fairness Act and those who support it have been extremely vocal about their opinions on the subject. Two of the leaders in the industry, eBay and Amazon, fall on opposite sides of the argument.

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Office Depot-OfficeMax Merger Approved  Jul 10, 2013 1:22 PM By Daniela Forte

OfficeMax stockholders voted to approve the merger and adopt the Agreement and Plan of Merger with Office Depot. Office Depot stockholders voted to approve the issuance of shares of Office Depot common stock to OfficeMax stockholders pursuant to the Agreement and Plan of Merger.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.

Foot Locker’s Acqusition of Runners Point Group is Official  Jul 10, 2013 10:13 AM By Erin Lynch

Foot Locker announced that it has officially acquired German-based specialty athletic retailer Runners Point Group. The acquisition of Runners Point Group represents a significant addition to Foot Locker’s European footprint, where it already operates more than 600 Foot Locker stores and had revenue of more than $1 billion in 2012.

Barnes & Noble CEO William Lynch Resigns  Jul 09, 2013 11:45 AM By Erin Lynch

William Lynch has resigned from his post as Barnes & Noble CEO effective immediately, according to a release issued by the retailers. The company also said that a replacement has yet to be named.






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