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Executive ARCHIVE

Nathan Focht and Blake Ellis on Marketplace Fairness Act  Jun 11, 2013 8:24 AM By Tim Parry

How would the Marketplace Fairness Act affect small- to medium-size ecommerce merchants? In this video taken June 4, 2013 at IRCE 2013, CommerceV3 founding partners say it will be a burden to those merchants.

What the Marketplace Fairness Act Means for You  Jun 11, 2013 8:11 AM By Guy Mucklow

For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.

Rakuten CMO and COO Talks About Webgistix Acquisition  Jun 10, 2013 12:31 PM By Tim Parry

In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

SAP to Acquire hybris  Jun 06, 2013 12:59 PM By Erin Lynch

In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.

Making the Decision to Replatform  Jun 06, 2013 9:44 AM By Daniela Forte

Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.

Americans Less Likely to Purchase Clothes Made in Bangladesh  Jun 03, 2013 2:46 PM By Erin Lynch

A new study has found that two in five Americans say they will be less likely to buy clothes made in Bangladesh since 1,100 factory workers were killed in a building collapse there last month.

Brookstone Appoints William E. Watts as Executive Chairman  May 28, 2013 3:17 PM By Tim Parry

Brookstone, Inc., the innovative product development company and multi-channel specialty retailer, announced today the appointment of William E. Watts as the Company’s new Executive Chairman of the Company’s Board of Directors, effective immediately.






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