MULTICHANNEL MERCHANT » EXECUTIVE
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.
Although a number of factors come into play when a customer makes a decision to buy online, none other is more important than trust. Here are five tips to help avoid those common mistakes and develop a website that is secure and trusted.
Best Buy said it plans to put an end to showrooming with a low-price guarantee online and in stores beginning March 3. They electronics retailer promises to match all local retail competitors and 19 major online competitors in all of its product categories.
International e-commerce presents many challenges, and selling across borders requires careful consideration of cultural differences, government regulations and operational infrastructure. This article outlines the various marketplaces and fulfillment tools that are available to help retailers tackle this growing International opportunity.
Following a slow fourth-quarter, Jerry Storch has decided to step down as CEO at Toys R Us. Meanwhile, Chris Vickers has been named president and CEO at Vermont Country Store, Victor Luis will eventually replace Lew Frankfort as Coach’s CEO, and Ulta Beauty president and CEO Chuck Rubin has been named CEO at Michaels Stores.
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
Under the new United States Post Office plan announced on February 6, catalogs and other forms of mail will no longer be delivered on Saturdays. Direct-to-customer merchants who mail catalogs told Multichannel Merchant they are fine with the United States Postal Service’s 5-day delivery plan, which is scheduled to go into effect the week of Aug. 5.
Apparel and accessories seller GUESS will leverage VendorNet’s StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick and mortar locations.
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?