Executive ARCHIVE

U.K. Mailer Adds to Catalog Stable  Aug 03, 2005 1:30 AM By MCM staff

Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.

Why Now Is the Time to Mail to Japan, Part 2  Jul 25, 2005 7:15 AM By Saul Fleischman

Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world

Why Now Is the Time to Mail into Japan  Jul 18, 2005 9:31 PM By Saul Fleischman

Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the

LEAVING HOME  Jun 01, 2005 9:30 PM By MCM staff

Three days after Valentine’s Day, in the middle of a typical New England winter, The Boston Globe reached out and punched many of us Vermonters in the

Seeking overseas lists  Jun 01, 2005 9:30 PM By Mark Bridges

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

International Update: Go, Canada  Apr 25, 2005 7:35 PM By MCM staff

There

Airgas to Acquire Kanox  Mar 23, 2005 2:34 AM By MCM staff

Radnor, PA-based medical and industrial welding metals conglomerate Airgas signed a letter of intent to acquire Hutchinson, KS-based Kanox, a distributor of packaged gases and welding hard goods.

ALC and Millard Launch Data Portal  Mar 14, 2005 8:08 PM By MCM staff

Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.

Tips for E-mail Tests  Jan 24, 2005 10:51 PM By MCM staff

Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn






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