Executive ARCHIVE

Tips for E-mail Tests  Jan 24, 2005 10:51 PM By MCM staff

Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn

TJX goes multichannel at last  Jan 01, 2005 10:30 PM By Heather Retzlaff

Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s

Seeking overseas success  Jan 01, 2005 10:30 PM By Mark Del Franco

After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark

Airgas Acquires Two Local Distributors  Dec 09, 2004 1:35 AM By MCM staff

Welding metals and gasses distributor Airgas completed its 10th and 11th acquisitions of its fiscal year, which began in April.

Tips for Mailing Overseas  Dec 06, 2004 7:40 PM By MCM staff

After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year

Mailers Mining the Massive Market of Asia  Dec 01, 2004 10:30 PM By Margery Weinstein

In the age of the global village, it’s no longer unusual for catalogers to mail beyond their borders. A growing number are taking their multinational

Airgas Acquires Assets of Welding Supply House  Sep 02, 2004 12:29 AM By MCM staff

Industrial gases and welding safety supplies cataloger Airgas on Sept. 1 acquired the assets and operations of Welding Supply House, specifically Welding Supply

After the Show Then What?  Aug 15, 2004 9:30 PM By Andrea Syverson

You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched

Adieu to Rue de France Catalog  Aug 01, 2004 9:30 PM By Mark Del Franco

It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life

‘Tis the Season to Hire  Aug 01, 2004 9:30 PM By Margery Weinstein

Even companies forced to make layoffs last year are hiring seasonal workers. Freeport, ME-based L.L. Bean, for instance, eliminated around 500 positions






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