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MULTICHANNEL MERCHANT » EXECUTIVE
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.
A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
This week, there are more up-and-down results coming in from crosschannel retailers. And two reports indicate spending overall was down in December.
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
FedEx reported a 12% profit loss in its second quarter. The shipping company said the decline is due in part to Superstorm Sandy that paralyzed much of the East Coast this fall. Although FedEx saw a profit loss last quarter, the Memphis-based company said it expects to see a record setting holiday season.
Intermec, a provider of data capture and information management solutions, announced that an agreement is in the works in which technology and manufacturing firm Honeywell International will acquire Intermec for $600 million. The deal is expected to go through by the end of the second quarter 2013.
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
Even as the contact center continually evolves to handle new channels and greater complexity, improving the efficiency and productivity of your customer experience agents doesn
by Niko Lutkins
Posted 23 hours ago
by Liat Fuchs
Posted 2 days ago