MULTICHANNEL MERCHANT » EXECUTIVE
London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China
The catalog division of Toronto-based Canada Post is launching the Look Book, a catalog of catalogs from U.S. and Canadian merchants.
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
Mexico City-based department store giant Liverpool, which last year reaped an estimated $3 billion in sales, in March unveiled an online catalog that
With only 32 million people roughly one-tenth the population of the United States dispersed over a vast area, Canada hasn’t been considered a must enter
Explosive growth in the U.K. home shopping market, driven mainly by homegrown companies, looks set to continue in the foreseeable future. American presence to date remains concentrated mainly in the hands of veterans who have been established since the early 1990s, before the current boom began
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting