Executive ARCHIVE

Live from ECMOD: B-to-b from Blah to Bravo  Dec 01, 2005 5:18 AM By Melissa Dowling

London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.

Live from ECMOD: Dying to Get Off U.K. Lists  Nov 27, 2005 7:44 PM By Melissa Dowling

U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the

Live from ECMOD: Checking into Hotel Chocolat  Nov 27, 2005 7:35 PM By Melissa Dowling

U.S. marketers aren

Sacre Bleu! New Suppression Tool for France  Nov 14, 2005 8:46 PM By MCM staff

Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country

eBags goes Deutsch  Nov 01, 2005 10:30 PM By Ken Magill

Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping

U.K. Mailer Adds to Catalog Stable  Aug 03, 2005 1:30 AM By MCM staff

Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.

Why Now Is the Time to Mail to Japan, Part 2  Jul 25, 2005 7:15 AM By Saul Fleischman

Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world

Why Now Is the Time to Mail into Japan  Jul 18, 2005 9:31 PM By Saul Fleischman

Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the

LEAVING HOME  Jun 01, 2005 9:30 PM By MCM staff

Three days after Valentine’s Day, in the middle of a typical New England winter, The Boston Globe reached out and punched many of us Vermonters in the

Seeking overseas lists  Jun 01, 2005 9:30 PM By Mark Bridges

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.






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