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MULTICHANNEL MERCHANT » EXECUTIVE
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
Mexico City-based department store giant Liverpool, which last year reaped an estimated $3 billion in sales, in March unveiled an online catalog that
With only 32 million people roughly one-tenth the population of the United States dispersed over a vast area, Canada hasn’t been considered a must enter
Explosive growth in the U.K. home shopping market, driven mainly by homegrown companies, looks set to continue in the foreseeable future. American presence to date remains concentrated mainly in the hands of veterans who have been established since the early 1990s, before the current boom began
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
After spending more than eight years in the U.S., optics and laser accessories manufacturer/marketer Ealing Catalog is returning to the U.K., where it
As we approach the end of the year, it’s time to pull out the old crystal ball and try to figure out what lies ahead. Fortunately, the global trade experts at JPMorgan Chase Vastera have made divination easier, at least in the area of export compliance.
London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the
U.S. marketers aren
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by Niko Lutkins
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