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MULTICHANNEL MERCHANT » EXECUTIVE
Explosive growth in the U.K. home shopping market, driven mainly by homegrown companies, looks set to continue in the foreseeable future. American presence to date remains concentrated mainly in the hands of veterans who have been established since the early 1990s, before the current boom began
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
After spending more than eight years in the U.S., optics and laser accessories manufacturer/marketer Ealing Catalog is returning to the U.K., where it
As we approach the end of the year, it’s time to pull out the old crystal ball and try to figure out what lies ahead. Fortunately, the global trade experts at JPMorgan Chase Vastera have made divination easier, at least in the area of export compliance.
London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the
U.S. marketers aren
Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country
Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping
Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.
by Curt Barry
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