Executive ARCHIVE

All Boomers Are Not Alike  Feb 01, 2003 10:30 PM By MCM staff

Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing

All for One, and One for All  Jan 01, 2003 10:30 PM By Sherry Chiger

We must all hang together, or assuredly we shall all hang separately. Benjamin Franklin, upon signing the Declaration of Independence Joining clubs, organizations,

Airgas acquires fellow distributor  Dec 03, 2002 10:30 PM By MCM staff

The nation’s largest distributor of gases and welding supplies just got a little bigger. On Dec. 2, Radnor, PA-based Airgas acquired Detroit-based Welding

To Love Them Is to Know Them  Nov 01, 2002 10:30 PM By MCM staff

Many of the most-used features on Quill.com’s Website weren’t the company’s idea. They were its customers’. From a personalized favorites list to an automatic

A Year Later: Catalogers Post-9/11  Sep 01, 2002 9:30 PM By MCM staff

There’s no way to say it without sounding trite: For most Americans, life post-9/11 differs from life pre-9/11. And while the majority of us were spared

Annual Catalog Awards Winners Announced  Jun 12, 2002 9:30 PM By MCM staff

The winners of the 17th Annual Catalog Awards and the 3rd Annual I.Merchant Awards were announced at the Annual Catalog Conference in Chicago on June

Abacus Report: Domestications mines older but better names  May 08, 2002 9:30 PM By MCM staff

New York

Alamo completes Valu-Bilt acquisition  Apr 08, 2002 9:30 PM By MCM staff

Alamo Group has completed is acquisition of the assets of $14.1 million Des Moines, IA-based Valu-Bilt Tractor Parts from Quality Stores for $7.5 million.

Adam & Eve Scores with Cable Spots  Mar 15, 2002 10:30 PM By Paul Miller

When Adam & Eve launched a television ad campaign in early February, the adult-products cataloger hoped the commercial would garner 25-50 catalog requests

All the News That’s Good  Mar 15, 2002 10:30 PM By MCM staff

While at the prescreening for the Annual Catalog Awards (you did check out the list of finalists on page 8, didn’t you?), one of the judges pumped me






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