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MULTICHANNEL MERCHANT » EXECUTIVE
ExecutiveMar 14, 2005 8:08 PM By MCM staff
Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.
ExecutiveJan 24, 2005 10:51 PM By MCM staff
Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn
ExecutiveJan 01, 2005 10:30 PM By Heather Retzlaff
Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s
ExecutiveJan 01, 2005 10:30 PM By Mark Del Franco
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark
ExecutiveDec 09, 2004 1:35 AM By MCM staff
Welding metals and gasses distributor Airgas completed its 10th and 11th acquisitions of its fiscal year, which began in April.
ExecutiveDec 06, 2004 7:40 PM By MCM staff
After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year
ExecutiveDec 01, 2004 10:30 PM By Margery Weinstein
In the age of the global village, it’s no longer unusual for catalogers to mail beyond their borders. A growing number are taking their multinational
ExecutiveSep 02, 2004 12:29 AM By MCM staff
Industrial gases and welding safety supplies cataloger Airgas on Sept. 1 acquired the assets and operations of Welding Supply House, specifically Welding Supply
ExecutiveAug 15, 2004 9:30 PM By Andrea Syverson
You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched
ExecutiveAug 01, 2004 9:30 PM By Mark Del Franco
It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life