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Executive ARCHIVE

Adam & Eve Scores with Cable Spots  Mar 15, 2002 10:30 PM By Paul Miller

When Adam & Eve launched a television ad campaign in early February, the adult-products cataloger hoped the commercial would garner 25-50 catalog requests

All the News That’s Good  Mar 15, 2002 10:30 PM By MCM staff

While at the prescreening for the Annual Catalog Awards (you did check out the list of finalists on page 8, didn’t you?), one of the judges pumped me

A Tulip Is a Tulip Is a Tulip  Mar 01, 2002 10:30 PM By Sherry Chiger

Seems to me that the sad saga of Fingerhut could have been avoided if someone at Federated Department Stores had read Hans Brinker, or The Silver Skates.

After Acquisition, Holiday Diver Is in the Swim  Mar 01, 2002 10:30 PM By Mark Del Franco

Holiday Diver, which mails the Divers Direct catalog, in January acquired its chief competitor: Chapel Hill, NC-based Performance Diver. Terms of the

Adam & Eve hit the airwaves  Feb 12, 2002 10:30 PM By MCM staff

Few print catalogers advertise via TV commercials. Nor do many marketers of adult-entertainment products. Nonetheless, Adam & Eve, a cataloger of adult

AAFES Sets Up Soldier Shopping Network  Feb 01, 2002 10:30 PM By Mark Del Franco

For the U.S. troops stationed in Afghanistan as part of Operation Enduring Freedom, the past holiday season was a rough one. But at the very least, the

Aerosoles steps out with redesign  Jan 28, 2002 10:30 PM By Ellen Hansen

The new year brought a new look for Aerosoles. The manufacturer/marketer of shoes and accessories introduced its redesigned catalog with the mailing this

Abacus report shows 6% decline in catalog sales  Dec 10, 2001 10:30 PM By MCM staff

The fall 2001 Catalog Industry Trend Report released on Dec. 10 by co-op database compiler Abacus Direct shows that for the 12 months ended June 2001,

Actress Jane Seymour to Launch Apparel Line with Blair  Oct 30, 2001 10:30 PM By MCM staff

Warren, PA–Multititle cataloger Blair Corp. has announced a partnership with actress Jane Seymour to launch the Jane Seymour Signature Collection of

Access Disaster Relief Charity Websites Here  Sep 14, 2001 9:30 PM By MCM staff

Catalog Age encourages all its readers to go to several Websites to see what contributions can be made for disaster relief. We recommend that you try






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