Executive ARCHIVE

Tips for Taking on the Goliaths  Feb 02, 2004 10:30 PM By MCM staff

Fears that supersellers such as Wal-Mart and, with their mammoth buying power and nearly impossible to beat prices, will make smaller marketers

A Rebounding Economy May Boost Paper Prices  Jan 01, 2004 10:30 PM By Margery Weinstein

U.S. mills that produce coated freesheet are operating at just 84% capacity on average, according to Bedford, MA-based forest industry research group

Abacus Launches in Japan  Jul 01, 2003 9:30 PM By MCM staff

Co-op database compiler Abacus on June 30 launched Abacus KK, a wholly owned subsidiary that has launched operations in Japan. The new unit begins with

ACC: The Highlight Reel  Jul 01, 2003 9:30 PM By Sherry Chiger

As I write this, I’m still catching my breath from the 20th Annual Catalog Conference. If you were there as well, you know what a hectic, jam-packed three

After the Lillian Vernon Sale, the Turnaround  Jun 01, 2003 9:30 PM By Paul Miller

When Rye, NY-based gifts and housewares cataloger Lillian Vernon Corp. agreed on April 16 to be sold, Lillianmania swept the New York area. Multiple articles

A Welcome End to a Tough Year  May 01, 2003 9:30 PM By Mark Del Franco

For many of the consumer catalogers tracked by Catalog Age, the best thing about the fourth quarter of 2002 was that it marked the end of 2002. Pretty

Annual Income Up at Blair  Feb 24, 2003 10:30 PM By MCM staff

Though annual sales at apparel and home goods cataloger Blair Corp. (Amex: BL) declined 2%, the venerable marketer posted a whopping 105% bottom-line

All Boomers Are Not Alike  Feb 01, 2003 10:30 PM By MCM staff

Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing

All for One, and One for All  Jan 01, 2003 10:30 PM By Sherry Chiger

We must all hang together, or assuredly we shall all hang separately. Benjamin Franklin, upon signing the Declaration of Independence Joining clubs, organizations,

Airgas acquires fellow distributor  Dec 03, 2002 10:30 PM By MCM staff

The nation’s largest distributor of gases and welding supplies just got a little bigger. On Dec. 2, Radnor, PA-based Airgas acquired Detroit-based Welding

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