MULTICHANNEL MERCHANT » FULL INFOGRAPHIC
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
What merchants are offering with product videos and what shoppers are expecting may be two different things. This infographic by Invodo takes a look at what merchants are offering versus what consumers want in a product video.
The infographic shows that 71% of consumers say video the best way to bring product features to life and 40% of retailers are aware that videos actually work when it comes to increased purchases.
Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites.
Monetate Marketing Infographics
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
If you sell internationally you might have noticed the recent trend of overseas shoppers adding just as many items to their shopping carts as their American counterparts but abandoning in higher rates. So what can merchants do to get that international shopper? Take a look at the infographic to not only get a better understanding of the shopping habits for the international shopper but also a few tips on how to convert them.